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LinkedIn Learning

Danny Sullivan on SEO

via LinkedIn Learning

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Overview

LinkedIn Influencer Danny Sullivan introduces innovative SEO strategies to help you bolster your online presence.

Syllabus

Introduction
  • Welcome and introduction
  • What is SEO?
1. SEO Evolution
  • How search engines work
  • Content SEO
  • Technical SEO
  • Realistic SEO goals
2. Integrating SEO or Beyond Google
  • Connected SEO
  • Search strategies
3. How to Skill Up for SEO
  • How searches are performed today
  • Valuable skills
  • Keeping on top of trends
4. What Is Next in SEO
  • Mobile
  • Predictive search bots
  • Machine learning
Conclusion
  • Next steps
Bonus Q&A with Danny Sullivan
  • The core of SEO
  • Advice for beginners
  • Are keywords still important?
  • Is paid search devaluing SEO?
  • Ad blocking and SEO
  • Avoid a common pitfall
  • Are backlinks still important?
  • Direct answers and featured snippets
  • Cheating at SEO
  • Voice search's effect on SEO
  • About Search Engine Land

Taught by

Danny Sullivan

Reviews

4.7 rating at LinkedIn Learning based on 238 ratings

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