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LinkedIn Learning

Customer Insights and Consumer Analytics for Organizations: Tools and Analysis

via LinkedIn Learning

Overview

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Looking to switch to a more customer-focused way of thinking? Explore the key tools and technologies—including Python and Power BI—that can get you there.

Syllabus

Introduction
  • Using customer analytics
  • Overview
1. Installations and Introductions
  • Installing Python
  • Getting around in Python
  • Installing Power BI
  • Getting around in Power BI
2. Exploring Customer Behavior
  • Explore customer behavior with Python
  • Visualize customer behavior with Python
  • Explore customer behavior with Power BI
3. Customer Loyalty Analysis
  • Loyalty analysis with Python
  • Loyalty analysis with Power BI
4. Optimize the Customer Journey
  • Customer journey analysis with Python
  • Customer journey analysis with Power BI
5. Organizing Customers
  • Customer segmentation with Python
  • Customer segmentation with Power BI
6. Identify Your Advocates
  • Identify advocates with Python
  • Identify advocates with Power BI
Conclusion
  • Next steps

Taught by

Chris DallaVilla

Reviews

4.6 rating at LinkedIn Learning based on 136 ratings

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