Cross-Selling

1. Increasing Your Sales with Cross-Selling Techniques

• Increase your sales with cross-selling

2. What Is Cross-Selling?

• Cross-selling versus upselling
• General benefits of cross-selling
• The additional value of cross-selling
• Potential drawbacks of cross-selling

3. Building a Cross-Selling Strategy

• Understanding your customer
• Determining your internal sales model
• Quantifying customer potential
• Determining your revenue goals
• Maximizing revenue opportunities
• Creating the buyer journey

4. Executing the Strategy

• Creating problem-centric messaging
• Asking effective questions
• Solving one problem at a time
• Ensuring maximum value clarity

5. Aligning Sales and Marketing for Cross Selling Effectiveness

• Defining, scoring, and measuring the buyer journey
• Integrating a coordinated content strategy
• Determining the right tools and technology
• Using customer data to drive opportunity

Conclusion

• What problem can you solve for your customer?