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LinkedIn Learning

Creating and Adapting a Logo

via LinkedIn Learning

This course may be unavailable.

Overview

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Learn how to create an eye-catching logo and adapt it to fit a variety of device-independent applications, from business cards to banner ads, using Illustrator and Photoshop.

Syllabus

Introduction
  • Welcome
1. Brainstorming and Development
  • Identifying the client's brand objectives
  • Sketching a few prospective designs
  • A brief tour of the logo development process
2. Drawing the Art for Your Logo
  • Documenting your design with interactive instructions
  • Creating a new document for your logo
  • Numerical sizes and coordinate positions
  • Establishing a few custom guides
  • Creating an element as a compound shape
  • Drawing Saturn behind a rocket
  • Fusing Saturn and the rocket into a single path
3. Setting the Type
  • Selecting the perfect font for your logo
  • Taking a first swing at the text on the Mac
  • Formatting your logo with a free OpenType font
  • Reshaping a letter with the Join tool
  • Upping your game with a commercial font
  • Tweaking letterforms to achieve a custom effect
4. Assigning Spot Colors for Print
  • Choosing the perfect spot colors
  • Adding Pantone spot colors to your artwork
  • Modifying art inside a clipping group
  • Streamlining your inks in CMYK
  • Streamlining your inks in RGB
  • Identifying and correcting spot-color mishaps
5. Adding Device-Independent Shading
  • Preparing your logo for vector-based shading
  • Establishing a base radial gradient
  • Blending a second gradient using translucency
  • Coloring a gradient with a blend mode
  • Exporting your logo as a PNG graphic
  • Scaling your PNG graphic to fit a large display
6. Adding Some Photorealism
  • Exporting your logo as a layered PSD file
  • Scaling a design to avoid antialiasing
  • Masking a photograph into your logo
  • Better integrating the photo into the logo
  • Introducing a photo as a Smart Object
  • Reestablishing the original color scheme
7. Changing the Orientation
  • Arranging the logo into a horizontal design
  • Copying a graphic with all blending intact
Conclusion
  • Until next time

Taught by

Deke McClelland

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