Learn how to create an eye-catching logo and adapt it to fit a variety of device-independent applications, from business cards to banner ads, using Illustrator and Photoshop.
Overview
Syllabus
Introduction
- Welcome
- Identifying the client's brand objectives
- Sketching a few prospective designs
- A brief tour of the logo development process
- Documenting your design with interactive instructions
- Creating a new document for your logo
- Numerical sizes and coordinate positions
- Establishing a few custom guides
- Creating an element as a compound shape
- Drawing Saturn behind a rocket
- Fusing Saturn and the rocket into a single path
- Selecting the perfect font for your logo
- Taking a first swing at the text on the Mac
- Formatting your logo with a free OpenType font
- Reshaping a letter with the Join tool
- Upping your game with a commercial font
- Tweaking letterforms to achieve a custom effect
- Choosing the perfect spot colors
- Adding Pantone spot colors to your artwork
- Modifying art inside a clipping group
- Streamlining your inks in CMYK
- Streamlining your inks in RGB
- Identifying and correcting spot-color mishaps
- Preparing your logo for vector-based shading
- Establishing a base radial gradient
- Blending a second gradient using translucency
- Coloring a gradient with a blend mode
- Exporting your logo as a PNG graphic
- Scaling your PNG graphic to fit a large display
- Exporting your logo as a layered PSD file
- Scaling a design to avoid antialiasing
- Masking a photograph into your logo
- Better integrating the photo into the logo
- Introducing a photo as a Smart Object
- Reestablishing the original color scheme
- Arranging the logo into a horizontal design
- Copying a graphic with all blending intact
- Until next time
Taught by
Deke McClelland