Successful projects involve collaboration with clients. Learn how attentive listening, thoughtful questions, and a clear process can lead to a unified plan for your designs.
Collaborative Design: Vision and Strategy
This course may be unavailable.
Overview
Syllabus
Introduction
- Welcome
- About the series
- Why collaborate?
- Achieving better solutions and happier clients
- Deepening your business positioning
- Establishing the right environment for collaboration
- Creating a common vision
- Asking better questions
- Start with the customer
- Defining your vision
- Digging into the deeper why
- Articulating the key message
- Understanding your client's positioning
- Measuring success
- Planning for the future
- Putting it all together
- Misidentifying the customer base
- Misunderstanding customer psychology
- Setting nonspecific goals
- Settling for surface-level answers
- Documenting the strategic brief
- Carrying the strategic brief throughout the process
- Next steps
Taught by
Lauren Bacon
