Optimize your cold-calling approach. Get strategies that can help you confidently sell to CEOs, department heads, and other senior business sales prospects.
Overview
Syllabus
Introduction
- Cold calling
- What is a business leader?
- Why call a business leader?
- The rules of selling to business leaders
- Wrap up
- Introduction
- Personality colors theory
- Red personalities
- Yellow personalities
- Blue personalities
- Green personalities
- Cross-types
- Wrap up
- Introduction
- Gatekeepers
- Business owners
- Managing directors and CEOs
- Department leaders
- Wrap up
- Introduction
- Find direct routes
- Using disarming honesty and humor
- Earning the sale
- Assertive tone of voice
- Gap selling
- My tricks and tips
- Wrap up
- Introduction
- Next actions
- Taking ownership of tasks
- Wrap up
- Congratulations!
Taught by
Miles Croft
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