Learn how to choose an ecommerce platform that's right for your business. Review the features and advantages of Shopify, WooCommerce, BigCommerce, Magento, and more.
Overview
Syllabus
Introduction
- Let's learn about ecommerce
- What you should know
- There are no perfect platforms
- Focus on your strengths
- Get buy-in from the whole team
- Calculating costs
- Usability is key
- Mitigate switching costs
- Hosted vs. self-hosted
- Scalability
- BigCommerce
- Comprehensive vs. distinct services
- Gumroad
- WooCommerce
- Customizable vs. easy to configure
- Shopify
- Magento
- Product types
- Digital products
- Subscriptions
- Memberships
- Security
- Sales tax primer
- Tax automation
- How to ship your products
- What you need to track
- Search engine optimization (SEO) and content marketing
- Next steps
Taught by
Patrick Rauland
