Chief Technology Officer Career Guide

Introduction

• Welcome
• What you should know

1. Your Team

• Being CTO is a people job
• Hire a great team
• Outsourcing
• Creating a great corporate culture
• Enhancing team communications
• Remote teams and culture
• Firing—sometimes you have to do it

2. Product Management

• Your job is the product
• Product Strategy
• Capture and use data and analytics
• Identifying key performance indicators
• A/B and multivariate testing

3. Technology

• The great platform choice
• Hosting and servers
• Innovation and spotting opportunity
• Continual process improvement
• R&D for you and your team
• Buy vs. build

4. Development and the Product Life Cycle

• The product life cycle
• Understanding users and business case
• Defining the requirements
• Create wireframes and user flows
• The design process
• The prototype process
• How to take feedback
• Minimum viable product
• Testing and continuous integration

5. Marketing and Communication

• Public speaking
• Running efficient meetings
• Decks, pitching, and fundraising
• Marketing and launching products
• A note on messaging and emails

6. Business and Entrepreneurship

• The many hats of entrepreneurs
• Being proactive
• Managing up
• P/L and business numbers
• Growing and scaling
• Managing crises

Conclusion

• Next steps