Learn what business development is, where it fits into your organizational strategy, how to set up and manage a BD team, and how to scale it within your organization.
Overview
Syllabus
Introduction
- Business development: Your next career?
- How to define business development
- The purpose of business development
- How business development is unique from other functions
- Case study: The role of business development at Pfizer
- Variations in the business development roles
- The skills and personality requirements for business development
- Interviewing for a business development role
- Career opportunities beyond business development
- Case study: Transitioning from sales to business development
- Setting and understanding expectations
- Measuring business development performance
- Setting boundaries in business development
- The lifecycle of a business development partnership
- Building strong partnerships with cross-functional teams
- Making business development relevant at the C-level
- Case study: Snowflake
- Next steps
Taught by
Robbie Kellman Baxter
