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LinkedIn Learning

Business Analytics: Sales Data

via LinkedIn Learning

Overview

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Get more value from your organization's sales data. Discover how to use business analytics tools and techniques to create actionable insights, generate more leads, and close more deals.

Syllabus

Introduction
  • Generating sales insights
1. Sales Data 101
  • Tools to track sales data
  • Common challenges
  • Sales metrics to study
  • Using data source maps
  • How data is structured
2. Effective Sales Analysis
  • Tools for studying your data
  • Building a PivotChart in Excel
  • Data visualization basics
  • Sales dashboard
  • Reporting infrastructure
  • Sales and marketing dashboard
3. Types of Sales Analysis
  • Type of sales analysis
  • Identifying seasonality
  • Categorical analysis
  • Regional analysis
4. Tools to Analyze Sales Data
  • Sales analysis with Google Analytics
  • Sales analysis with Tableau
  • Sales analysis with Power BI
5. Additional Resources
  • Tableau forums
  • Utilizing Reddit
  • Watching YouTube
Conclusion
  • Time to analyze

Taught by

John David Ariansen and Madecraft

Reviews

4.6 rating at LinkedIn Learning based on 556 ratings

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