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Brand Design Foundations

via LinkedIn Learning

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Overview

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Learn exactly what branding is, and explore the process of developing a brand from research to final implementation.

Syllabus

Introduction

Introduction to branding

1. History

The origin of branding
Branding before 1950
Branding 1950 to today

2. Definitions

What is a brand?
What makes a brand?
Why bother?
The designer's role
The elements of branding

3. Strategy 101

What to know
Research
Interviews
Problem-solving, part 1
Problem-solving, part 2
Presentation

4. Parts

Identity systems
The rules of logo design, part 1
The rules of logo design, part 2
Monogram
Wordmark
Icons
Logo
Flexible identities

5. Process

Making a wordmark
Designing a monogram
Creating an icon
Combining wordmarks, monograms, and icons

6. Visual System

The color palette
Making a color palette
Typography
Images
Patterns
Presentation
Presenting tips

7. Handoff

The standards manual, part 1
The standards manual, part 2
Brand vision book
File handoff

Conclusion

Next steps

Taught by

Sean Adams

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