Learn how to steer your organization away from fierce competition and toward a new, less crowded market. In this audiobook summary, get tips for navigating to new opportunities.
Blue Ocean Shift: Beyond Competing (Blinkist Summary)
Overview
Syllabus
Introduction
- Venture out
- Transcend competition
- Specific ways new markets are created
- Four traits of a blue ocean strategist
- Human element
- Assess your situation
- Plot your competitive value
- Chart customer experience
- Uncover vast opportunities
- Develop your blue ocean option
- Select your best blue ocean option
- Final summary
Taught by
Blinkist
