Learn how to launch a small business—especially while you're still working—with lessons from one of the country's leading small business experts.
Overview
Syllabus
Introduction
- Become your own boss
- The astounding small business landscape
- My story
- What do you need to get started in business?
- Partner and family buy-in
- Must haves, good habits: Your kitchen cabinet of advisors
- Buying an existing business and internet businesses
- Sell what you know and what you love
- Franchise businesses
- How to evaluate your business idea
- Your key considerations
- Your three piles of money
- Three methods for beating down your bills and debt
- What are the elements of a business?
- Entrepreneurial skills
- Doing it all: Jobs within your job as an entrepreneur
- Developing your marketing plan
- The five Ps: Product and price
- The five Ps: Placement and promotion
- The missing P: Profit
- Business plan tools
- Start your business as a side hustle first
- Final thoughts
Taught by
genConnectU