Overview

Social media has become a critical part of how most successful organizations engage with potential customers. As a result, social media advertising specialists have become an extremely vital part of a marketing department. Get the skills you need to become a specialist in this exciting field.

Discover important concepts in modern online marketing.
Identify the most appropriate platform for your strategy.
Craft and execute an advertising plan.

Syllabus

Courses under this program:
Course 1: Advertising Foundations
-Learn how to build your advertising plan with training from former NYC ad executive Jane Barratt.

Course 2: Writing Ad Copy
-Learn how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups.

Course 3: Advertising on YouTube
-Learn how to use YouTube for advertising. Get tips for creating engaging videos, building effective ad campaigns, targeting specific audiences, and more.

Course 4: Advertising on LinkedIn
-Learn about advertising on LinkedIn. Get acquainted with the platform’s capabilities, as well as how to prepare a strategy for creating effective and profitable ads on LinkedIn.

Course 5: Advertising on Instagram
-Learn the basics of creating, running, measuring, and tracking ads on Instagram using Facebook Ads Manager.

Course 6: Advertising on Twitter
-Learn how to advertise your products and services on Twitter. Find out how to create campaigns, target audiences, define your budget, and schedule and manage tweets.

Course 7: Advertising on Facebook
-Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.

Course 8: Lead Generation: Multichannel PPC Strategy
-Learn how to design, execute, and measure an effective multi-channel PPC strategy for lead generation.

Course 9: Advanced Facebook Advertising
-Learn advanced techniques to accomplish your advertising and engagement goals on Facebook. Discover how to build, upload, and edit ads; track conversions; retarget ads; and more.

Course 10: Programmatic Advertising Foundations
-Learn the fundamentals of programmatic advertising. Automate your digital media buys and spend your money and time more effectively.

Courses

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Learn how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups.
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1 hour 16 minutes
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Learn how to build your advertising plan with training from former NYC ad executive Jane Barratt.
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1-2 hours
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Learn advanced techniques to accomplish your advertising and engagement goals on Facebook. Discover how to build, upload, and edit ads; track conversions; retarget ads; and more.
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1-2 hours
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Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
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1-2 hours
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Learn the basics of creating, running, measuring, and tracking ads on Instagram using Facebook Ads Manager.
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1-2 hours
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Learn about advertising on LinkedIn. Get acquainted with the platform’s capabilities, as well as how to prepare a strategy for creating effective and profitable ads on LinkedIn.
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1-2 hours
View details

Learn how to advertise your products and services on Twitter. Find out how to create campaigns, target audiences, define your budget, and schedule and manage tweets.
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1-2 hours
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Learn how to use YouTube for advertising. Get tips for creating engaging videos, building effective ad campaigns, targeting specific audiences, and more.
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52 minutes
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Learn how to design, execute, and measure an effective multi-channel PPC strategy for lead generation.
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1-2 hours
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Learn the fundamentals of programmatic advertising. Automate your digital media buys and spend your money and time more effectively.