Become a Public Relations Specialist

Courses under this program:
Course 1: Public Relations Foundations
-Learn a modern approach to public relations. Discover an eight-step PR process to create media exposure, sway consumer opinion, and maintain a good reputation.

Course 2: Public Relations Foundations: Media Training
-Learn how to speak to the media. Find out what to expect with journalists and how to tailor and deliver your message to specific media channels and audiences.

Course 3: Marketing Communications
-Learn how to research your marketing communication needs, craft a message that resonates with your audience, and figure out a marketing plan that works for your team.

Course 4: Crisis Communication
-Prepare your organization to communicate to key audiences in the event of a crisis that impacts your business or brand.

Course 5: How to Write a Press Release
-Learn how to write press releases: formal, official announcements regarding something new or significant about you or your business.

Course 6: Social Media Monitoring: Strategies and Skills
-Incorporate social media monitoring into your organization's marketing strategy. Explore tools and strategies for finding, responding to, and participating in online conversations.

Course 7: Branding Foundations
-Lay the foundations for a successful brand. Learn how to develop and launch a brand and measure its success.

Course 8: Advanced Branding
-Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.

Course 9: Repairing Your Reputation
-Learn how to repair your online reputation. Get a three-step process to evaluate the damage, create a plan, and respond with focus.

Course 10: Shane Snow on Storytelling
-LinkedIn Influencer Shane Snow shows how to tell stories about products, brands, and causes so that customers care.