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LinkedIn Learning

Become a Craft Business Owner

via LinkedIn Learning

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Overview

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Turn your crafting hobby and passion into a full-fledged business by embarking on this learning path. Discover the exciting world of entrepreneurship, learn the fundamentals of running a small craft business, and get ready to set up shop!
  • Master entrepreneurship fundamentals and create a business plan.
  • Establish your small business as a legal entity.
  • Learn the fundamentals of payment processing and bookkeeping.

Syllabus

  • Course 1: Guy Kawasaki on Entrepreneurship
    • Explore Kawasaki's thoughts on entrepreneurship-centered topics including focusing your pitch and prototypes, predicting new markets, and capitalizing on social media.
  • Course 2: Entrepreneurship Foundations
    • Learn the foundations of entrepreneurship and assess your potential to become a business owner.
  • Course 3: Creating a Business Plan
    • Looking to build a business or expand one you're already running? You need to write a business plan. Learn how to define your business, market, product, sales strategy, and more.
  • Course 4: Setting Up Your Small Business as a Legal Entity
    • Helps entrepreneurs understand if they should incorporate, and navigate choosing and setting up a corporate entity.
  • Course 5: Sales Secrets for Small Business
    • Get a simple three-step sales system (explore-present-act) that you can incorporate into your own small business to boost sales.
  • Course 6: Learning Craft Photography
    • Discover how to stage, light, and photograph your handmade items in a way that maximizes their appeal to viewers and customers.
  • Course 7: Advanced Craft Photography
    • Covers advanced techniques for staging, lighting, and photographing your handmade crafts, as well as for sharing the images you create.
  • Course 8: Customer Service Foundations
    • Make your customers feel valued. Learn practical techniques for delivering outstanding customer service and increasing customer loyalty.

Taught by

Guy Kawasaki, Kim Kaupe, Mike Figliuolo, Dana Robinson, Dave Crenshaw, Megan O. Read, Megan O. Read and Jeff Toister

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