- Master entrepreneurship fundamentals and create a business plan.
- Establish your small business as a legal entity.
- Learn the fundamentals of payment processing and bookkeeping.
Overview
Turn your crafting hobby and passion into a full-fledged business by embarking on this learning path. Discover the exciting world of entrepreneurship, learn the fundamentals of running a small craft business, and get ready to set up shop!
Syllabus
Courses under this program:
Course 1: Guy Kawasaki on Entrepreneurship
-Explore Kawasaki's thoughts on entrepreneurship-centered topics including focusing your pitch and prototypes, predicting new markets, and capitalizing on social media.
Course 2: Entrepreneurship Foundations
-Learn the foundations of entrepreneurship and assess your potential to become a business owner.
Course 3: Creating a Business Plan
-Looking to build a business or expand one you're already running? You need to write a business plan. Learn how to define your business, market, product, sales strategy, and more.
Course 4: Business Law for Managers
-Learn about your legal responsibilities as a manager. Discover what you need to know about basic US business and intellectual property law.
Course 5: Sales Fundamentals
-Get actionable sales tips in this audio-only course. Learn how to win more deals, build relationships, maintain momentum, and grow your sales career with a purpose-driven mindset.
Course 6: Learning Craft Photography
-Discover how to stage, light, and photograph your handmade items in a way that maximizes their appeal to viewers and customers.
Course 7: Advanced Craft Photography
-Covers advanced techniques for staging, lighting, and photographing your handmade crafts, as well as for sharing the images you create.
Course 8: Customer Service Foundations
-Make your customers feel valued. Learn practical techniques for delivering outstanding customer service and increasing customer loyalty.
Course 1: Guy Kawasaki on Entrepreneurship
-Explore Kawasaki's thoughts on entrepreneurship-centered topics including focusing your pitch and prototypes, predicting new markets, and capitalizing on social media.
Course 2: Entrepreneurship Foundations
-Learn the foundations of entrepreneurship and assess your potential to become a business owner.
Course 3: Creating a Business Plan
-Looking to build a business or expand one you're already running? You need to write a business plan. Learn how to define your business, market, product, sales strategy, and more.
Course 4: Business Law for Managers
-Learn about your legal responsibilities as a manager. Discover what you need to know about basic US business and intellectual property law.
Course 5: Sales Fundamentals
-Get actionable sales tips in this audio-only course. Learn how to win more deals, build relationships, maintain momentum, and grow your sales career with a purpose-driven mindset.
Course 6: Learning Craft Photography
-Discover how to stage, light, and photograph your handmade items in a way that maximizes their appeal to viewers and customers.
Course 7: Advanced Craft Photography
-Covers advanced techniques for staging, lighting, and photographing your handmade crafts, as well as for sharing the images you create.
Course 8: Customer Service Foundations
-Make your customers feel valued. Learn practical techniques for delivering outstanding customer service and increasing customer loyalty.
Courses
-
Learn about your legal responsibilities as a manager. Discover what you need to know about basic US business and intellectual property law.
-
Learn the foundations of entrepreneurship and assess your potential to become a business owner.
-
Explore Kawasaki's thoughts on entrepreneurship-centered topics including focusing your pitch and prototypes, predicting new markets, and capitalizing on social media.
-
Get actionable sales tips in this audio-only course. Learn how to win more deals, build relationships, maintain momentum, and grow your sales career with a purpose-driven mindset.
-
Covers advanced techniques for staging, lighting, and photographing your handmade crafts, as well as for sharing the images you create.
-
Looking to build a business or expand one you're already running? You need to write a business plan. Learn how to define your business, market, product, sales strategy, and more.
-
Discover how to stage, light, and photograph your handmade items in a way that maximizes their appeal to viewers and customers.
-
Make your customers feel valued. Learn practical techniques for delivering outstanding customer service and increasing customer loyalty.
Taught by
Guy Kawasaki, Kim Kaupe, Mike Figliuolo, Jo-Ná A. Williams, Lisa Earle McLeod, Megan O. Read and Jeff Toister