Artificial Intelligence for Marketing

Introduction

• Artificial intelligence and machine learning in marketing

1. What Is Artificial Intelligence?

• Defining artificial intelligence
• A word of caution
• Why AI now?
• Natural language processing
• Conversation bots
• Computer vision
• Self-driving cars and robots

2. What Makes Machine Learning Different?

• Machine learning: A new type of software
• Supervised learning
• Unsupervised learning
• Reinforcement learning

3. Where Machine Learning Shines

• Dimensionality and cardinality
• Programmatic advertising and attribution
• Personalization with AI

4. Onboarding AI Tips

• Clearly identified goals
• Know your data
• Which projects are right for AI and ML?
• Buy vs. Build
• Determine which data sets are useful
• Navigate corporate culture

5. Being a Valuable Human

• What humans do better than machines
• Integrated cognition is your superpower
• Augment yourself

here comes the future

• Marketing gets weird
Conclusion
• Taking action to begin using AI in marketing