Increase sales by knowing the competition. Learn how to evaluate sales competitors with these smart sales strategies.
Overview
Syllabus
Introduction
- Sales strategy: How to analyze your competition
- Identifying your sales competitors
- Being objective in your competitor analysis
- Performing an honest side-by-side competitor evaluation
- Staying current on your competition
- Recognizing your competitor's strengths
- Reviewing competitor marketing collateral
- Assessing competitor marketing messages
- Getting insights from former employees
- Don't get caught up
- Keeping the right sales mindset
Taught by
Jeff Bloomfield
