Steve Rennie explains how to approach the music biz with the mindset of an entrepreneur and look at a career in music as a business.
An Insider's Guide to Today's Music Biz: 3 Treating Your Career as a Business
Overview
Syllabus
1. Treating Your Career as a Business
- Career vs. hobby
- Start-up companies
- Elements of a successful business
- Products
- How do you know if your product is great?
- Distribution
- Marketing and promotion
- Management team
- Financing
- Life cycle of business overview
- Start-up and introduction phase
- Growth phase
- Maturity phase
- Recession and decline
- Band agreement intro
- Splits of income
- Decision-making process
- Name and likeness
- Break-ups
Taught by
Steve Rennie
