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LinkedIn Learning

Advertising on TikTok

via LinkedIn Learning

Overview

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Learn how to set-up, run, and analyze advertising campaigns on TikTok.

Syllabus

Introduction
  • Reach your audience with TikTok ads
1. Getting Started with TikTok Advertising
  • How to navigate TikTok Ads Manager
  • Understand the TikTok ads structure
  • How to create a web pixel in TikTok and track events
2. How to Create a TikTok Ad Campaign
  • How to navigate TikTok campaign settings
  • How to set up an ad group in TikTok
  • How to define your location targeting in TikTok
  • How to select your target audience in TikTok
  • How to define your TikTok ad budget and schedule
  • How to create your TikTok ads
  • Find ideas and inspiration for your creatives
3. How to Create a TikTok Instant Form
  • How to create a TikTok collections ad
  • How to create a TikTok Instant Page
  • How to create a TikTok Instant Form
4. How to Measure Ad Success on TikTok
  • How to monitor your TikTok ads campaign results
  • How to create and manage reports

Taught by

Lucas Ertola

Reviews

4.7 rating at LinkedIn Learning based on 202 ratings

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