Black Friday 2024: 25+ Ways to Save on Online Learning

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Advanced Lead Generation

via LinkedIn Learning

Go to class Write review

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!
Grab it
Learn how to align your sales and marketing approaches and generate enough leads to hit your business goals. Get actionable strategies for developing demand generation programs.

Syllabus

Introduction
  • Create predictable demand for your organization
1. Developing Objectives and Goals
  • Start with business objectives
  • Build a simple funnel model
  • Confirm goals and assumptions with sales
  • Identify risk factors and pivot points
2. Target Audience Definitions
  • Ideal customer profile
  • Buyer personas
  • Buying committee detail
  • Buying journey development
  • Commercial insights
  • Messaging and content map
3. Campaign Development
  • Buying journey stages
  • Developing offers
  • Conversions and intent signals
  • Interest follow-up planning
4. Campaign Plan, Execution, and Follow-Up
  • Channel plan and mapping
  • Sales enablement and coordination
  • Evaluation and refinement
Conclusion
  • This is only the beginning

Taught by

Matt Heinz

Reviews

Start your review of Advanced Lead Generation

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.