Go beyond the basics with Google Tag Manager. Learn about creating custom variables, advanced tagging techniques, advanced tag management techniques, and more.
Overview
Syllabus
Introduction
- Google Tag Manager: Moving to an advanced level
- What you should know about Google Tag Manager
- Reading values from URLs, cookies, and page elements
- Tracking blog post meta data for content analytics
- Capturing ecommerce product value from the cart
- Adding a user ID variable for Google Analytics 4
- Identifying users that read your content with scroll depth
- Using hidden form fields to record marketing source
- Setting up Google Analytics 4 for ecommerce
- Implementing Google Tag Manager in a single-page web app
- Deploying A/B tests using Google Tag Manager
- Website personalization by marketing campaign
- Modifying search engine optimization tags
- Naming conventions for tags, triggers, and variables
- Standardizing and reusing tags with templates
- Complying with GDPR and CCPA cookie consent
- Speed, security, and control: Benefits of server-side tagging
- Get started with server-side tagging and Google Analytics 4
- Implement the Facebook Ads server-side tracking pixel
- Pushing events to a data warehouse for advanced analysis
- Google Tag Manager and Firebase for mobile apps
- Continue learning advanced Google Tag Manager
Taught by
Michael Taylor