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LinkedIn Learning

Advanced Google Tag Manager

via LinkedIn Learning

Overview

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Go beyond the basics with Google Tag Manager. Learn about creating custom variables, advanced tagging techniques, advanced tag management techniques, and more.

Syllabus

Introduction
  • Google Tag Manager: Moving to an advanced level
  • What you should know about Google Tag Manager
1. Custom Variables in the Data Layer of Tag Manager
  • Reading values from URLs, cookies, and page elements
  • Tracking blog post meta data for content analytics
  • Capturing ecommerce product value from the cart
  • Adding a user ID variable for Google Analytics 4
2. Advanced Tagging Techniques in Tag Manager
  • Identifying users that read your content with scroll depth
  • Using hidden form fields to record marketing source
  • Setting up Google Analytics 4 for ecommerce
  • Implementing Google Tag Manager in a single-page web app
3. Modifying Page Contents in Google Tag Manager
  • Deploying A/B tests using Google Tag Manager
  • Website personalization by marketing campaign
  • Modifying search engine optimization tags
4. Tag Management Process
  • Naming conventions for tags, triggers, and variables
  • Standardizing and reusing tags with templates
  • Complying with GDPR and CCPA cookie consent
5. Server-Side Tagging
  • Speed, security, and control: Benefits of server-side tagging
  • Get started with server-side tagging and Google Analytics 4
  • Implement the Facebook Ads server-side tracking pixel
  • Pushing events to a data warehouse for advanced analysis
  • Google Tag Manager and Firebase for mobile apps
Conclusion
  • Continue learning advanced Google Tag Manager

Taught by

Michael Taylor

Reviews

4.7 rating at LinkedIn Learning based on 213 ratings

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