Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Advanced Google Tag Manager

via LinkedIn Learning

Overview

Go beyond the basics with Google Tag Manager. Learn about creating custom variables, advanced tagging techniques, advanced tag management techniques, and more.

Syllabus

Introduction
  • Google Tag Manager: Moving to an advanced level
  • What you should know about Google Tag Manager
1. Custom Variables in the Data Layer of Tag Manager
  • Reading values from URLs, cookies, and page elements
  • Tracking blog post meta data for content analytics
  • Capturing ecommerce product value from the cart
  • Adding a user ID variable for Google Analytics 4
2. Advanced Tagging Techniques in Tag Manager
  • Identifying users that read your content with scroll depth
  • Using hidden form fields to record marketing source
  • Setting up Google Analytics 4 for ecommerce
  • Implementing Google Tag Manager in a single-page web app
3. Modifying Page Contents in Google Tag Manager
  • Deploying A/B tests using Google Tag Manager
  • Website personalization by marketing campaign
  • Modifying search engine optimization tags
4. Tag Management Process
  • Naming conventions for tags, triggers, and variables
  • Standardizing and reusing tags with templates
  • Complying with GDPR and CCPA cookie consent
5. Server-Side Tagging
  • Speed, security, and control: Benefits of server-side tagging
  • Get started with server-side tagging and Google Analytics 4
  • Implement the Facebook Ads server-side tracking pixel
  • Pushing events to a data warehouse for advanced analysis
  • Google Tag Manager and Firebase for mobile apps
Conclusion
  • Continue learning advanced Google Tag Manager

Taught by

Michael Taylor

Reviews

4.7 rating at LinkedIn Learning based on 213 ratings

Start your review of Advanced Google Tag Manager

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.