Lean Product Portfolios: Beyond Value Stream Mapping is about building and managing products collectively as a portfolio to maximize value creation. It explores these key concepts:
● Customer centricity and Value Stream Mapping across related products
● Product Design using Lean Principles for Product Lines and Product Suites
● Building Scalable Enterprise Architecture
● The use of User Research & Human-Centered Design
● Day-to-day Product Management: Individual Product Plans & Integrated Portfolio Roadmap
● Actionable strategies for Product Lifecycle Management, including -
o New Product Strategy
o Market Acquisition, Expansion, Realignment
o Product-Market Fit, Go-to-market, & post-launch expansion
o Product and feature retirement (overlaps, non-opportunities, lifecycle decision)
● Creating and managing a complex Product Portfolio using Lean principles
Potential case studies for this course could include the challenges of evolving legacy product lines, such as Modernization Acceleration in Insurance and Banking industry, SSN management at Social Security Administration, health records at CMS; as well as new scaled product offerings at major tech companies like PayPal.
