Explore internal analysis in a business strategy context

How does internal analysis play a pivotal role in the success of a business?

This short two-week course will show you how internal analysis tools can have a positive impact on a company’s strategy and decision-making.

Unlock the strategic direction and capabilities of your company

In this course, you’ll look at the value chain and explore how value is created or lost, and learn why strategic capabilities are so important. You’ll have the opportunity to consider why some organisations outperform others and you’ll explore what internal resources and competencies can be implemented to establish a solid base for building a powerful business strategy.

Build your understanding of intangible and tangible assets (also commonly called physical assets) and resources, and look at the industry life cycle of a business – from start-up and growth to maturity and decline.

Explore how to do a SWOT analysis

Micro analysis can hold the key to revealing an organisation’s internal potential in terms of competency, cost position and competitive viability in the marketplace.

Conducting an internal analysis often incorporates measures that provide useful information about a company’s strengths, weaknesses, opportunities and threats – a SWOT analysis. It’s a simple yet widely used tool to help give a company the edge over its rivals.

You’ll also be introduced to the concept of frameworks, including the industry life cycle, and explore organisational goals and how they can be implemented.

This course is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation. This course aims to equip you with the concepts, framework and techniques needed for better environmental scanning.

You can enhance your learning experience by following related courses, designed by Coventry University: