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HubSpot Academy

Growth-Driven Design Agency

HubSpot via HubSpot Academy

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Overview

Deliver better client results and accelerate your agency’s growth by offering Growth-Driven Design website retainer services to your clients. This five-lesson course will give you the knowledge, templates, and real-world examples you need to start packaging, selling, and servicing Growth-Driven Design with your clients. Note: You should complete the Growth-Driven Design Certification before starting this agency-specific course. If you have not, please start there.
  • Introduction to agile web design and project management
  • Build and optimize a website with GDD methodology
  • Transform the way you work and attract more leads

Syllabus

  • Packaging and Pricing Growth-Driven Design Services
    • By using Growth-Driven Design, you have the potential to dramatically impact your clients’ results and agency’s growth, but it all starts with proper packaging and pricing. In this lesson, you’ll learn how to package and price each stage of the GDD methodology and bundle multiple services, and you’ll see examples from successful GDD agencies.
  • Selling Growth-Driven Design Service Retainers
    • Your sales team’s job is to educate and inspire prospects about why Growth-Driven Design is the best process to drive business growth with a website. In this lesson, you’ll learn how to integrate GDD conversations into your existing sales strategy, key questions to ask, and what the most successful GDD agencies are doing to close the deal.
  • Servicing Growth-Driven Design Clients
    • Your service team is responsible for delivering on the promise of Growth-Driven Design, but this is easier said than done. In this lesson, you’ll learn how to solve the most common issues agency service teams run into when implementing GDD with their clients.
  • Reporting, Renewing, and Upselling Growth-Driven Design Clients
    • Great long-term client relationships are rooted in a solid foundation of communication and reporting. In this lesson, you’ll learn how to structure Growth-Driven Design reporting calls with clients, how to effectively renew engagements, and how to identify opportunities to upsell clients into additional services and larger retainers.
  • Transitioning Your Agency to Growth-Driven Design
    • Growth-Driven Design has been proven to impact client results and agency growth, but you can’t transition to GDD overnight. In this lesson, you’ll learn how to develop a Growth-Driven Design transition strategy, ideas for structuring your teams and transitioning your people, and key steps to take when updating your agency’s processes.

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