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Google

BigQuery for Marketing Analysts

Google via Google Cloud Skills Boost

Overview

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Want to turn your marketing data into insights and build dashboards? Bring all of your data into one place for large-scale analysis and model building. Get repeatable, scalable, and valuable insights into your data by learning how to query it and using BigQuery. BigQuery is Google's fully managed, NoOps, low cost analytics database. With BigQuery you can query terabytes and terabytes of data without having any infrastructure to manage or needing a database administrator. BigQuery uses SQL and can take advantage of the pay-as-you-go model. BigQuery allows you to focus on analyzing data to find meaningful insights.

Syllabus

  • BigQuery for Marketing Analysts
    • Explore an Ecommerce Dataset with SQL in BigQuery
    • Explore and Create Reports with Looker Studio
    • Creating Permanent Tables and Access-Controlled Views in BigQuery
    • Ingesting New Datasets into BigQuery
    • Build a BI Dashboard Using Looker Studio and BigQuery
    • Data Catalog: Qwik Start
    • Exploring Dataset Metadata Between Projects with Data Catalog
    • Build and Execute MySQL and PostgreSQL to Data Catalog Connectors
  • Your Next Steps
    • Course Badge

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