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IBM

Generative AI for Product Managers

IBM via Coursera Specialization

Overview

Be it task automation or user experience personalization, generative AI is revolutionizing how we design and develop products. This specialization will help Product Managers, new and experienced, to become well-versed with generative AI and gain insights on how to leverage this technology to their advantage. The specialization begins with how to distinguish generative AI from discriminative AI. You’ll delve into real-world generative AI use cases and explore popular generative AI models and tools for text, code, image, audio, and video generation. Next, you will master generative AI prompts engineering concepts for real-world business uses. Learn about prompt techniques like zero-shot and few-shot, various prompt engineering approaches, and tools including IBM Watsonx and Spellbook. Explore specific generative AI techniques and processes that product managers can use to deliver better products in shorter timeframes. Gain hands-on experience through labs and a final project with generative platforms, tools, and generative AI techniques. You will also apply product management techniques. Learn how you can harness the power of generative AI to improve your ability to launch and deliver products that delight. You will also review successful AI product development case studies. You’ll also explore ethical concerns, necessary for gaining confidence from leadership for your work. Enroll now and gain skills that show you’re ready to harness the power of generative AI.

Syllabus

Course 1: Generative AI: Introduction and Applications
- This course is designed for everyone, including professionals, executives, students, and enthusiasts, interested in learning about ... Enroll for free.

Course 2: Generative AI: Prompt Engineering Basics
- This course is designed for everyone, including professionals, executives, students, and enthusiasts interested in leveraging effective ... Enroll for free.

Course 3: Product Management: Building AI-Powered Products
- Generative AI is transforming how businesses operate. According to a McKinsey survey, over 78% of organizations are implementing AI, making ... Enroll for free.

Course 4: Generative AI: Supercharge Your Product Management Career
- As generative AI disrupts every business and industry, the product manager’s role is also constantly transforming. This course enables ... Enroll for free.

Courses

Taught by

Antonio Cangiano, Daniel C. Yeomans, Rav Ahuja and Skill-Up EdTech Team

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