Apple, Facebook and Google are three of today’s most vibrant companies

What do they have in common?

They all understand that the value of their business is built on what they know about their business and their customers. They know that information is the key to contemporary business success.

Deakin University’s Business School is a global leader.

Its online MBA is ranked in the world’s top 20 and the School is accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB accreditation is recognised worldwide and is awarded to business schools that meet strict standards of quality, academic and professional excellence.

This course is aimed at a wide range of learners interested in the way contemporary businesses use information to gain a competitive advantage. It will be of particular interest to new small to medium enterprises and learners devising new business plans.

Syllabus

ICT and competitive advantage

Competitive advantage of information
Business value and ICT investment
Business model and Technological fit
ICT for competitive advantage
Weekly wrap up

Business investment and IT Portfolio

IT portfolio and business return
Business return and technology investment
Competing on information
Course wrap up

Taught by

Rens Scheepers

Reviews

4.0 rating, based on 1 Class Central review

Start your review of Competitive Advantage: Using Information to Build Business Success

Ronny De Winter @RonnyDeWinter

It is always a pleasure to follow a course on the FutureLearn platform, the only MOOC platform that takes social interaction seriously. No other platform is as pleasant to work with as FutureLearn. Participate actively, comment on every section and…

It is always a pleasure to follow a course on the FutureLearn platform, the only MOOC platform that takes social interaction seriously. No other platform is as pleasant to work with as FutureLearn.
Participate actively, comment on every section and use the like button frequently. You will learn at least as much from your peers as from the course instructors.
Deakin does an excellent job of introducing the concepts 'competitive advantage' and 'IT Portfolio management'. By using an example everyone is familiar with, a restaurant, they make you think and reflect on how automation and information can increase business benefits, and result in continuous improvements and a competitive advantage.
It is only a short course, 2 weeks of 3 hours, not sufficient to become an expert, but anyway, a good introduction that you will for sure enjoy.

Apple, Facebook and Google are three of today’s most vibrant companies

What do they have in common?

Deakin University’s Business School is a global leader.

Taught by

Tags

Digital Transformation

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