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FutureLearn

Fundamentals of eCommerce

via FutureLearn ExpertTrack

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Overview

Learn how to build a successful eCommerce website from start to finish

Whether you’re starting up or scaling up, discover the strategies, tactics, tools, and platforms to grow your eCommerce business.

Syllabus

Courses under this program:
Course 1: How to Get Started in eCommerce
-Discover the basics of eCommerce and develop frameworks to boost your chances of success when selling online.

Course 2: Research and Prepare: Understand eCommerce Customers, Products, and Propositions
-Explore how to research your target shopper, understand how they discover products on the digital shelf, and capture reviews.

Course 3: Grow and Scale Your eCommerce Business
-Discover how to grow your eCommerce store using the best marketing techniques to acquire, convert, engage, and retain customers.

Course 4: Creating and Measuring Success in eCommerce
-Learn how to develop clear and effective strategies to run your eCommerce business and measure success.

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