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This course will provide you with working knowledge on the ULEADD approach to extracting value from data. ULEADD - an acronym for Understand, Learn, Evaluate, Assess, Define, Design - is a framework for discovery that provides a structure to identify and extract value from data that is typically hidden from sight. Though this course focuses on using ULEADD with dark data, you will likely find that this approach is helpful in many project and data scenarios.