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Semrush Academy

Engage & Convert: The Ultimate Email Marketing Guide

via Semrush Academy

Overview

Learn the essentials of starting a successful email marketing campaign. Discover strategies for campaign setup, execution, and crafting compelling emails that drive conversions.

Syllabus

  • 5 Easy Steps for Starting Your Email Marketing Campaign
    • In this first lesson, you’ll learn what makes email marketing so great and walk through the 5 easy steps to get your email marketing campaign started.
  • Steps for Running an Effective and Profitable Email Campaign
    • In this lesson, you’ll walk through the exact steps of building your email lists. These crucial steps will go far to keep your customers engaged with your brand, ensuring you’re getting the most out of your email marketing endeavors.
  • Crafting Emails that Convert
    • In this final lesson, you’ll learn about the most important part of your email marketing campaign—email content. You’ll discover why it’s so important and learn practical ways to create email content that converts.

Taught by

Semrush Academy

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