Discover the Creative Strategy Framework, which explores the business side of design, and learn to develop creative solutions to marketing challenges
Award-winning designer and strategist Douglas Davis combines creativity with the principles of business to come up with innovative marketing solutions for clients including HSBC, The Economist, Campbell’s, and Deutsche Bank. He has also published a book, Creative Strategy and the Business of Design.
In this online course, he teaches you how to build your own step-by-step methodology for solving design problems. Learn to use the Creative Strategy Framework to produce strategic threads that you can apply to execute creative concepts for your personal brand or clients. Organize the chaos and question the answers to turn insights into action!
- Introduction
- The Communication Gap
- The Creative Strategy Framework: 4 Columns
- The Creative Strategy Framework: The Process
- Final project
Award-winning designer and strategist Douglas Davis combines creativity with the principles of business to come up with innovative marketing solutions for clients including HSBC, The Economist, Campbell’s, and Deutsche Bank. He has also published a book, Creative Strategy and the Business of Design.
In this online course, he teaches you how to build your own step-by-step methodology for solving design problems. Learn to use the Creative Strategy Framework to produce strategic threads that you can apply to execute creative concepts for your personal brand or clients. Organize the chaos and question the answers to turn insights into action!
