Introduction to Modernist Logo Design

Take inspiration from Mid-century modernism and create logos for today’s brands that stand the test of time through their simplicity and elegance.

• Introduction
• Preparation
• Production
• Post-production
• Final project

Logos have the power to create an immediate and meaningful connection between the brand and the customer. Designer Rich Baird says an effective logo needs to be distinctive and useful. And how that’s achieved doesn’t really matter. Rich takes inspiration from the past to create modern, memorable logos that can maintain meaning over time.

In this online course, Rich teaches you how to explore modernist approaches to designing powerful logos. Rich brings you through a number of form-making techniques to add to your skillset, derived from modernist mid-century design. He explains how use-cases can generate a practical form and creative framework to communicate with clients.