Creative Direction: Use Storytelling to Pitch and Sell Ideas

Overview

Learn how to generate, pitch, and sell powerful ideas that help brands build connections with their audience

Introduction
Generating a Concept
Creating the Pitch
Pitching the Idea
Final project

Creative direction is about helping clients build a strong emotional connection to their audience. Creative director and writer Ray Smiling specializes in achieving exactly that, through problem solving and storytelling. He has collaborated with clients including Amazon Music, Beats by Dre, and adidas.

In this course, he teaches you how to go from a blank page to a creative pitch, and sell powerful ideas to clients and collaborators alike. Learn to identify a problem, and create an innovative solution that makes a statement about the world. Are you ready to captivate an audience with a thoughtful and compelling pitch?

Syllabus

About Me
Influences
Establishing the Brief
The Audience 1
The Audience 2
Generating an Insight
Formulating an Idea 1
Formulating an Idea 2
Visual Research 1
Visual Research 2
Developing an Execution 1
Developing an Execution 2
Establishing Your Credentials
Introducing the World and Problem 1
Introducing the World and Problem 2
Presenting Your Insight 1
Presenting Your Insight 2
Presenting Your Vision 1
Presenting Your Vision 2
Re-Establishing How Your Vision Solves the Problem
How to Pitch
Collaborating
Creative Direction: Generate and Pitch Compelling Ideas

Taught by

Ray Smiling

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