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Domestika

Art Licensing 101: Build Your Illustration Career

via Domestika

Overview

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Learn how to grow your business through essential pattern design skills and valuable licensing basics.
  • Introduction
  • Fundamentals of Art Licensing
  • Creating Your Art
  • Promoting and Selling Your Work
  • Final project
Creating unique products with an original design is a great way to build a successful business. In the process of doing so, it’s important to license your work and promote it. Illustrator and surface designer, Allison Cole, has made a career of monetizing her colorful, whimsical patterns, and has collaborated with clients such as Hasbro, Snapchat and Target.

Transform your unique pattern designs into a successful business. Allison uses her expertise and experience to teach you the basics of art licensing and how to create a professional design and presentation. Discover how to apply marketplace research to your work and what you need to do to sell it.

Syllabus

  • About Me
  • Influences
  • Art Licensing to Grow Your Business
  • Licensing Terms and Definitions
  • Markets and Research Tips
  • Reflection and Pattern Design: Inspiration
  • Repeating Patterns Explained
  • Pattern Design: How to Make a Repeating Pattern
  • How to Make a Presentation Print
  • How to Promote Your Work
  • How to Present Your Work to Prospective Clients
  • Selling Your Designs: Best Practices
  • Art Licensing Foundations

Taught by

Allison Cole

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