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Domestika

Conceptual Product Photography for Advertising

via Domestika

Overview

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Learn the secrets behind creating eye-catching images that showcase a product in its best light
  • Introduction
  • Concept and Preproduction
  • Production
  • Post-Production
  • Final project
Working in advertising allows you to explore creative, challenging, and exciting ways of presenting products and communicating messages. Professional advertising photographer Tibor Galamb creates striking, minimalist photographs with a hint of surrealism for clients including Volkswagen and Red Bull.

In this course, he teaches you how to produce product images that stand out. Learn to capture scroll-stopping photos and stop-motion videos on a budget. Are you ready to step out of your comfort zone and create photography that sells?

Syllabus

  • About Me
  • Influences
  • Introduction to Advertising Product Photography
  • Basics of Photography, Shadow and Light
  • Art Direction, Composition and Colour 1
  • Art Direction, Composition and Colour 2
  • Defining the Concept and Creating a Mood Board 1
  • Defining the Concept and Creating a Mood Board 2
  • Introduction to Materials and Equipment
  • Setting up Lighting and Set for First Image
  • Shooting the First Product
  • Setting up Lighting and Set for the Second Image
  • Shooting the Second Product
  • Shooting a Frame Animation
  • Image Selection and Retouching 1
  • Image Selection and Retouching 2
  • Image Selection and Retouching 3
  • Promoting Your Work and Attracting Clients
  • To learn more: Updated Frame Animation
  • Conceptual Product Photography for Advertising

Taught by

Tibor Galamb

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