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Domestika

Hand-Drawn Branding: Design Original Logos

via Domestika

Overview

Discover how to strike a human connection through bold graphics that reflect a brand's style and personality
  • Introduction
  • Developing Ideas
  • Start Making
  • Digitize It!
  • Develop an Identity Around Your Logo
  • Final project
A brand identity design is the visual language that is spoken between a company or organization and its audience. When a brand’s visual elements are drawn by hand, there is a much more personal experience for a potential customer. Graphic designer Jon Contino affirms that if a human being made what you’re holding, wearing or seeing, that’s what makes it special.

With clients like Google, AT&T, Coca-Cola, and Nike, Jon takes you through his creative process behind creating hand-drawn brand identities. Bring a sense of style and personality to your branding by creating a one-of-a-kind design that started out with just pencil and paper.

Syllabus

  • About Me
  • Influences
  • Keep It Raw
  • Market Research
  • Mood Boards
  • Develop Your Thumbnails
  • Self-Editing
  • Clean and Ink
  • Import Your Drawings
  • Creating Vectors
  • Adjust Spacing
  • Finally, Color!
  • Sample Your Brand
  • Adding Elements
  • Mock-ups
  • Brand Guideline System
  • Hand-Drawn Branding: Design Original Graphics

Taught by

Jon Contino

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