Agile Sprint Planning: Build Effective Advertising Campaigns

Overview

Explore innovative methodologies to overcome creative challenges and run successful advertising campaigns from start to finish

Introduction
Getting Your Bearings
Preparation
Sprinting
Post-sprinting
Final project

Creativity is all about passion, but that passion can be hard to sustain when bad processes or misaligned expectations are involved. Communication specialist Andre Matarazzo believes that success is measured by the journey, not just the goal reached. This is why Andre works to help creatives to rediscover their mojo by solving communication problems. He has won numerous awards including six Cannes Lions and worked with clients including Absolut, Coca-Cola, Spotify, Nintendo, Unilever and more.

In this course, he teaches you how to use innovative sprint methodologies to come up with fast, effective, and fun solutions to creative problems. Learn how to reinvent your advertising process and develop campaigns quickly and effectively. Are you ready to sprint your way to success?

Syllabus

About Me
Influences
What Is a Sprint, Why You Need It and What Is Our Project
Remote or in-Person: The Difference
Decisions: Brief, Prototype, Testing and Duration 1
Decisions: Brief, Prototype, Testing and Duration 2
Structuring the Content You Need
Inviting the Right Participants 1
Inviting the Right Participants 2
Developing the Full Experience 1
Developing the Full Experience 2
Day 1: Content Maelstrom 1
Day 1: Content Maelstrom 2
Day 2: Ideation 1
Day 2: Ideation 2
Day 2: Ideation 3
Day 2: Ideation 4
Day 3: Expansion 1
Day 3: Expansion 2
Day 4 & 5: Prototype, Asset Testing and Delivering
Organizing
Keep Learning
Agile Sprint Planning: Build Effective Advertising Campaigns

Taught by

Andre Matarazzo

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