Intellectual Property for Creative Entrepreneurs

Learn to manage and leverage your assets further by exploring copyright, trademarks, design rights, and patents

• Introduction
• What Is Intellectual Property and Why Does It Matter?
• How to Identify Your Intellectual Property
• Devising a Strategy for Owning and Managing Your IP
• Other Aspects to IP
• Final project

Understanding the relationship between your creative work and running a business is crucial for financial well-being. Protecting your intellectual property is essential to ensuring your ability to enjoy its financial benefit. Erica Wolfe-Murray, a specialist in intellectual property, dedicates herself to helping businesses and entrepreneurs across different sectors understand the value of the creative work they own and to increase revenues from them.

With clients like National Geographic and Disney, Erica’s role is to protect ideas,
products, and services, as well as to come up with new revenue opportunities. In this course, Erica teaches you how to manage and protect your assets, but also find new ways to enjoy their financial benefits.