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Domestika

From Illustrations to Merchandise: Market Your Artwork

via Domestika

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Overview

Discover the design process behind building an identifiable brand and create products with your artwork to sell online
  • Introduction
  • Finding Your Voice
  • Making and Marketing Your Design
  • Establishing your Brand
  • Final project
When illustration meets entrepreneurship, the opportunity to make a living from your artwork becomes a reality. Louise Lockhart started a business selling stationery with her illustrations on her online shop, The Printed Peanut, which soon expanded to a wide range of products and collaborations with clients like Anthropologie and Casetify.

In this course, Louise teaches you how to design a collection of products with your illustrations that are ready to be manufactured. Get a walkthrough of how to market your products online to attract customers and how to build a recognizable brand that clients trust. Ready to put your illustrations on the market?

Syllabus

  • About Me
  • Influences
  • Finding Your Inspiration and Style
  • Turning Your Art Into Design
  • Planning Your Design
  • Pricing and Budgeting
  • Applying Your Design to Your Tote
  • Marketing Tools for Promoting
  • Think About the Customer Experience
  • Expanding Your Product Range
  • Running a Shop
  • From Illustrations to Merchandise: Market Your Artwork

Taught by

Louise Lockhart

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