LVMH! Huawei! Energysquare! Three companies in very different industries: luxury goods, telecommunications, energy. Three companies with very different sizes, histories and DNA. And yet, they all share the same objective: to innovate and change, and so to remain or become leaders in their respective markets. The multiple questions that this raises for them warrant your close attention. In this capstone module, you will study each of these three companies and will in turn be an analyst, a consultant and a manager, depending on the assignment. You will use the knowledge acquired in the three MOOCs of this specialization to complete your assignments: analyse a digital business process, define and formulate a strategic shift, apply the principles of growth hacking, and more.
Overview
Syllabus
- PRESENTATION OF THE CAPSTONE MODULE
- Hello ! Welcome to this capstone ! We have created 3 case studies for you to understand and apply best practices in the digital world.
- LET'S MAKE LVMH MORE DIGITAL
- Hello ! Welcome to this first case study. We are going to make you work on the LVMH case.
- DEEP DIVE INTO HUAWEI
- Hello ! Welcome to this second case study. Last week, you worked on the case of LVMH. This week, we are going to go into another universe. We would like you to work on the case of a phone manufacturer: Huawei.
- GET THE POWER WITH ENERGYSQUARE
- Hello ! We are approaching the end of the capstone. This week we have a new case study for you. We leave the world of large companies and go into the world of startups.
Taught by
Valérie Fernandez, Thomas Houy and Rémi Maniak
