Data Analysis for Business: Foundations

The course provides an overview of data analysis for business: an introduction and review of methods to describe data using tables, charts and summary measures. The course is designed to respond to the needs of a non-specialist audience and also for participants with “non-scientific” backgrounds (humanities and other classical disciplines), who have not been extensively exposed to quantitative methods and basic calculation procedures or, more generally, for people who do not feel comfortable with basic statistical techniques. At the end of this course the participants will be able to manage the most common basic data analysis techniques: descriptive and data visualization to properly analyze categorical and numerical business variables.