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CreativeLive

Working Successfully with Clients: A Class for Illustrators and Designers

via CreativeLive

Overview

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Establishing yourself as a professional illustrator or designer requires a lot of dedication to building skill, brand and visibility. Equally important, yet often underestimated, is the development of client interaction skills. Working with clients takes practice! It’s not easy and it’s not always intuitive. Knowing how to communicate with clients clearly and effectively is a skill that will ultimately set you apart as a professional illustrator.

Fine artist, illustrator and author Lisa Congdon has worked with over 75 clients around the world, including MoMA, REI Co-op, Harvard University, Martha Stewart Living, Chronicle Books, and Random House Publishing, among many others. In this class she will share the knowledge she has acquired during her successful career, highlighting time-proven strategies for working effectively with clients. She will also discuss common mistakes to avoid when dealing with clients.

Lisa will teach you the skills you need to enter into client relationships with clarity and confidence.

In this class you will learn:

  • How to communicate effectively and professionally with potential clients.
  • What questions to ask when being approached by a potential client
  • What to look for in a creative brief
  • How to consider phases and deliverables of a project
  • How to consider fee negotiation.
  • How to read through a contract.
  • How to address change of project scope with a client.
  • And so much more...

Syllabus

  • Class Introduction
  • The Importance of Effective Communication
  • Be Prompt, Clear and Succinct
  • Email Communication: What Works, What Doesn't
  • What to Look for in an Assignment
  • Red Flags
  • Questions about the Schedule
  • Fees & Negotiation
  • How to Approach Bidding
  • Navigating Contracts
  • What Should Go Into a Contract?
  • Negotiating Contracts
  • The Pros and Cons of Having an Agent
  • Phases of a Freelance Illustration or Design Job
  • Sketch & Feedback Phases
  • Ask Questions!
  • Final Artwork Phase
  • Dealing with Change in Scope
  • Wrap Phase

Taught by

Lisa Congdon

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