Working as a pro photographer takes commitment, passion and tons of hard work. Many think pro photographers are on an extended vacation and happen to take a few photos while traveling the globe non-stop. While many photographers do travel quite a bit, and some go to exotic locations, the reality is quite different than the perception. In this 90-minute class we will discuss what it takes to be a pro photographer including how to perfect your craft, dial in your marketing, build a following and how to find clients that will hire you. By the end of this class you should have a level-headed, realistic view of what a photography career might entail.
Overview
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Syllabus
- Class Introduction
- Choosing a Genre
- Perception vs. Reality
- Supply and Demand
- How to Turn Pro
- What it Takes to Survive
- Marketing 101
- Consolidate Your Brand
- Build a Following
- Never Stop Learning
- Do Your Homework
- Get an Accountant
- Stay Up to Date
- Accept Risk
- Diversifying Your Income
- Be Professional
- Expand Your Business
Taught by
Michael Clark