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CreativeLive

What it Takes to be a Professional Photographer

via CreativeLive

Overview

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Working as a pro photographer takes commitment, passion and tons of hard work. Many think pro photographers are on an extended vacation and happen to take a few photos while traveling the globe non-stop. While many photographers do travel quite a bit, and some go to exotic locations, the reality is quite different than the perception. In this 90-minute class we will discuss what it takes to be a pro photographer including how to perfect your craft, dial in your marketing, build a following and how to find clients that will hire you. By the end of this class you should have a level-headed, realistic view of what a photography career might entail.

Syllabus

  • Class Introduction
  • Choosing a Genre
  • Perception vs. Reality
  • Supply and Demand
  • How to Turn Pro
  • What it Takes to Survive
  • Marketing 101
  • Consolidate Your Brand
  • Build a Following
  • Never Stop Learning
  • Do Your Homework
  • Get an Accountant
  • Stay Up to Date
  • Accept Risk
  • Diversifying Your Income
  • Be Professional
  • Expand Your Business

Taught by

Michael Clark

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