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CreativeLive

Promote Your Studio with Showreels

via CreativeLive

Overview

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Video is a powerful tool for bringing the story of your business to life. Learn how to use still photos and video together to create dynamic products that promote your business from Sue Bryce and Hailey Bartholomew.

Sue and Hailey take you through the process of producing a promotional video from inception to completion. You'll learn how to develop a video concept and establish your messaging. Hailey shows you how to prop and prepare a shoot and covers the 10 essential steps you must follow for every video production. You'll learn how to use Final Cut Pro to weave together still photos and video clips and how to pair that footage with music. Sue brings it all together and shows you how to integrate video into your marketing and how to effectively spread the word on social media.

If you want to learn how to shoot, edit and distribute a professional-quality video that will grow your business, this is the perfect course for you.

Syllabus

  • Class Introduction
  • Hailey's Background and Story
  • Hailey's Tools
  • Idea Development and Preparing to Shoot
  • Shot Examples and Morning Q&A
  • Show Reels and Music
  • Editing to Music
  • Shooting Births
  • 10 Steps for Getting Your Video to Turn Out
  • Afternoon Q&A
  • Slow Motion
  • How to Make a Fusion Video
  • Preparing for the Shoot
  • Shoot: Video Demo Test
  • Shoot: Balloon/Confetti
  • Shoot: Powder Paint
  • Editing a Fusion Showreel
  • Creating and Sharing Showreels
  • Telling Client Stories with Video
  • 20 Ways to Market Your Business
  • Designing Marketing Pieces with Templates
  • Marketing on the Periphery
  • Social Media Marketing
  • The Light That Shines - Jill's Story
  • BONUS VIDEO: Marketing Template Demo - Single Page
  • BONUS VIDEO: Marketing Template Demo - Pricelist
  • BONUS VIDEO: Marketing Template Demo - Design
  • BONUS VIDEO: Marketing Template Demo - Gift Voucher
  • BONUS VIDEO: Marketing Template Demo - Gift Voucher 2
  • BONUS VIDEO: Marketing Template Demo - Brochure

Taught by

Sue Bryce and Hailey Bartholomew

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