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CreativeLive

This Wild Idea: Landing Commercial Work through Personal Projects

via CreativeLive

Overview

ABOUT THERON'S CLASS:

When Wildist's Theron Humphrey set out to create a personal body of work, people started noticing. Now, Theron’s client roster includes Ford, Budweiser, Samsung, Land’s End, and Mercedes Benz — a career shaped by personal projects that gained serious traction.

YOU WILL LEARN HOW TO:

  • Create a personal project with key elements for visibility
  • Develop your portfolio and niche to attract clients
  • Discover how to transform your photography through personal projects and attract the clients you want to work with
  • Get a look into Theron's creative process on a shoot
  • Concept and manage self-produced shoots for brands
  • Direct friends vs. professional talent to accomplish your vision

Syllabus

  • Workshop Welcome
  • The Importance of Studying Photographic History
  • Light, Composition, and Image Making
  • Assignment: Footwear Brand
  • Building A Relationship with Your Subject
  • The Importance of a Personal Project
  • Theron's Personal Project: This Wild Idea
  • Elements of a Successful Personal Project
  • Reviewing Previous Work
  • Early Career Mistakes and How to Avoid Them
  • Pushing Through Creative Burn Out
  • Communicating with Brands
  • Insight and Approach to Commercial Work
  • Working with Talent on Commercial Shoots
  • Making the Best of Bad Weather
  • Directing the Hero Shots
  • Talking Personal Projects with Ben Moon
  • Review Session 01
  • Review Session 02

Taught by

Theron Humphrey

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