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CreativeLive

Fashion Marketing and Branding

via CreativeLive

Overview

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Get insights on developing a brand and growing a customer base for your clothing line in Fashion Marketing and Branding with Jay Calderin.

You won’t succeed as fashion designer without a dedicated customer base. In this class, Jay will show you what it takes to cultivate an engaged and interested audience. 
You’ll learn about:
  • Finding a following and sharing your work
  • Building a sustainable business model
  • Establishing professional relationships
Fashion designers are responsible for designing both a career path and a collection; and marketing is an essential piece of that puzzle.

Learn the best ways to find, engage, and connect with customers in Fashion Marketing and Branding with Jay Calderin.

Syllabus

  • Intro to Fashion Marketing and Branding
  • Explore Your Audience
  • Display, Data and Design
  • Share Your Work
  • Find Your Following
  • Inform Your Brand
  • Build Your Business Model
  • Why Tell Your Fashion Story?
  • Establish Relationships
  • Be Ready for Change

Taught by

Jay Calderin

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