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CreativeLive

Create an Instagram Paid Ad Strategy

via CreativeLive

Overview

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Without a doubt, Instagram is an ideal platform to promote your brand, engage your audience and drive sales. While you can accomplish a lot from free and organic methods, utilizing Instagram’s paid ads can expand your efforts exponentially.

Morgan Sutton, director of operations at Sue B Zimmerman Enterprise, is well-versed in the fine art of creating effective and engaging ads for Instagram. She’ll walk you through the process of translating your specific business goals into a paid ad strategy that delivers traffic, leads and sales.

In this class, you’ll learn how to:

  • Research your ideal target audience.
  • Create ads within your Instagram app.
  • Come up with a unique ad style that yields results.
  • Analyze the effectiveness of your ads.
  • Ensure your ads are in keeping with your brand.

Syllabus

  • Class Introduction
  • Instagram Ads Basics
  • Organize Your Ad Promotion
  • Instagram Ads Creative
  • Successfully Target Your Ads To Your Audience
  • Boost Your Posts in the Instagram App
  • Set Up Your First Promotion in Ads Manager
  • Analyze The Results Of Your Promotion

Taught by

Morgan Sutton

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