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CreativeLive

Build a High Volume Senior Photography Business

via CreativeLive

Overview

The success of your photography studio depends on your business model, not your location. Learn the key strategies that have propelled a booming second-generation family photography studio for more than 40 years in rural Minnesota.

In this course, Matthew Kemmetmueller will show you how to set up your entire high volume senior photography business step by step — including successful sales tactics, shooting techniques, and efficient workflow practices. You will see Matthew’s strategies in action as he takes you through two live shoots from start to finish — each in under 90 minutes. Matthew will also teach you how to increase the value of your services, market directly to new clients, and create unique products that will delight your customers.

Whether you’ve photographed thousands of seniors or just looking to learn high volume tactics, this course will give you a comprehensive, replicable roadmap for multiplying your revenue.

Syllabus

  • Introduction and Overview
  • 16 Core Business Concepts with Q&A
  • How to Run Your Photography Business
  • Setting Yourself Up for Success
  • Senior Sessions and Presentation Methods
  • Three Core Phases of Marketing
  • Senior Sessions Q&A
  • Client Experience and Workflow Part 1
  • Client Experience and Workflow Part 2
  • Our Digital Workflow
  • File Storage Q&A
  • Lightroom Post Production
  • Photoshop Post Production
  • Shooting in RAW and Understanding Light
  • Prepping Senior Girls
  • Shoot: Senior Girl
  • Posing Q&A
  • Editing Senior Girl Shoot Part 1
  • Editing Senior Girl Shoot Part 2
  • Proof Book Template with Q&A
  • Shooting Outdoors and Camera Modes
  • Gear Bag
  • Prepping Senior Guys
  • Senior Guys Q&A
  • Shoot: Senior Guy
  • Editing Senior Guy Shoot Part 1
  • Editing Senior Guy Shoot Part 2
  • The Biggest Time Wasters
  • Trimming the Fat in Your Workflow with Q&A
  • Student Interview About Workflow
  • Easy Peasy Pricing Part 1
  • Easy Peasy Pricing Part 2
  • Product Q&A
  • Guest Jen Creating Custom Products Part 1
  • Creating Custom Products Part 2
  • Creating Grad Announcement Template
  • 12 Steps to Creating Life Long Clients
  • Getting Clients Q&A
  • Turning One Job into Two and Recap

Taught by

Matthew The Body Kemmetmueller

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